Beyond Privacy Policy

Last Updated and Effective Date: June 25, 2026

Our Commitment to Privacy

Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online and offline information practices and the choices you can make about the way your information is collected and used (collectively, the “Policy”). To make this Policy easy to find, we make it available on our homepage and at every point where personal information might be requested. Throughout this Policy, “BEYOND,” “we”, “us”, and “our” refers to 5.11, Inc. doing business as Beyond Clothing and its parents, subsidiaries, and its affiliated entities, and “Website” or “Site” refers to http://www.beyondclothing.com www.beyondclothing.com, including mobile versions of those sites.

We may make full use of all information that is de-identified, aggregated, or otherwise not in personally identifiable form. To the extent we store and use deidentified personal information, we will not try to reidentify the information, except to test our deidentification methods. If we share deidentified information, we will obligate the recipient not to try to reidentify the information.

How We Collect Personal Information

We collect personal information using three methods: 1) from you when you choose to voluntarily provide it to us or our affiliates with whom we jointly own certain categories of data; 2) using automated technology, including when you visit our Site or interact with our electronic advertisements or communications; and 3) using third party sources including but not limited to service providers, entities providing data analysis and analytics, social media and social networking websites and other entities.

We may collect personal information from customers both online and offline. Online, we may collect information through the Website, an affiliated site, a BEYOND page on a community website, when you interact with us through email, text messages, or mobile applications, or through similar online avenues. On some pages, you may order products, make requests, submit product reviews, and register to receive materials or information and this information may also be collected.

You may also share your information with us in connection with surveys, contests, sweepstakes, or other promotions. Some of this information may be co-owned or jointly controlled with sweepstake sponsors. Where the terms of a sweepstakes or contest include privacy practices that differ from or conflict with this Privacy Policy, the privacy practices of the contest or sweepstakes you entered will control, and will be disclosed in the rules for that promotion.

We collect your personal information when you create an account on the Website. You will be able to store certain personal information to assist your online shopping experience, such as shipping addresses, email addresses and billing information. Accounts are completely optional and provided for your shopping convenience. If you do not wish to set up an account, you can proceed to checkout as a “Guest.”

We collect information you submit to BEYOND Clothing, including customer email addresses. This data is jointly owned with BEYOND and is jointly accessible by 5.11 to communicate with you, including for purposes of marketing communications. This jointly owned information is exclusive to BEYOND and 5.11 and is not shared with other third parties.

Offline, we may collect information through our sales associates at retail locations, such as email addresses for the purposes of sending electronic receipts. Our Policy applies to all information collected via any method.

Business-to-Business (“B2B”) Information

If you are a contact person for any of our business partners, vendors, distributors, suppliers, service providers, contractors, or other entities with which we have a business relationship or potential business relationship, you have the same rights as other consumers set forth in this Policy with respect to the information we collect from you in that role. We collect the contact information you provide to us, including name, phone number, address, email address and other contact and relationship information and communications consistent with your role in facilitating that business relationship. We use that information for internal purposes, including to contact you, send and receive information, and otherwise facilitate the business relationship. We do not disclose that information outside our business relationship without your consent.

The Personal Information We Collect

The types of personal information collected include personal identifiers, financial and commercial information, and Internet and device information, including, without limitation, your name, address, email address, phone number, and credit/debit card information. We may collect information about your browsing history, search history, purchase behavior, IP address, device type, cellular carrier, location information, and other information regarding your interaction with a particular website, application, or advertisement, including the Website, when and after you use the Website.

On some pages, you may submit information about other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient’s address.

In this circumstance, the types of personal information collected relating to the recipient include their name, shipping address, and phone number.

We may combine information you give us with other information from BEYOND sources or transactions, including without limitation our stores, direct mail, catalogs, events, and automatic data collection sources. We may also combine that information with data that is publicly available and/or data from third parties.

Automatic Data Collection

BEYOND and its analytics and other service providers use technologies such as cookies, web beacons, tags, scripts and other similar technologies (collectively, “Cookies”) to collect certain information. These technologies are used to help us and our business partners analyze trends, administer the Sites, remember preferences, track users’ movements around the Sites and gather demographic information about our customer base as a whole. Some types of Cookies, like web beacons, allow us or third parties working on our behalf to gauge and enhance the effectiveness of our marketing by allowing us to understand whether users follow links in our emails or on our Sites, and by gathering information about other sites users visit before and after visiting our Sites. Certain other Cookies are used to store preferences on a user's computer or mobile device, or display content based upon what a user viewed on the Site to personalize their visit.

Currently, BEYOND employs cookies and tracking technologies on its Sites, including the following:

  • Essential Cookies These cookies enable you to move around the Sites and to use their features. Without these absolutely necessary cookies, certain aspects of the Sites would not work. No information about your browsing habits is gathered by these cookies.
  • Server-side Cookies Our website utilizes server-side cookies to enhance your browsing experience and provide you with personalized features. Server-side cookies are set and managed by our server and are stored on your device's web browser. These cookies help us remember your preferences, login details, and other stateful information that makes your interaction with our website more convenient and efficient.
  • Session Cookies We employ session cookies to manage and maintain user sessions on our website. Session cookies allow us to keep track of your activities during a single browsing session, such as keeping you logged in as you navigate through different pages.
  • Functional (Personalization) Cookies These cookies remember how you like to use the Sites and help to personalize them accordingly. These cookies do not collect personally identifiable information or track your browsing habits, but they do help us serve you with ads.
  • Analytics Cookies These cookies collect information about your use of the Sites and enable us to improve the way they work.
  • Other Cookies, e.g., Social Media Cookies Some of the cookies are set on social media sites operated by third parties, such as Twitter, Pinterest, Facebook or TurnTo. Third parties may also use cookies and other tracking technologies while you are using the Sites to collect information.

Because technology is constantly changing, however, we may change the types of Cookies that are used with the Sites from time to time. We will update this Policy in accordance with applicable law and if we materially change the manner in which we collect information.

To find more information about cookies and for instructions on how to disable them please visit allaboutcookies.org or visit the help section of your browser. Most browsers are initially set to allow cookies but also offer the option to restrict cookies or warn you of their use. By disabling cookies, you won’t be able to enjoy the convenience provided by our customization.

We may also use technologies to collect information about your online activities over time and across third party websites or other online services. Because there are not yet common industry-accepted “do-not-track” standards and systems, our Website does not respond to “do-not-track” signals.

The Way We Use Personal Information

We use the information you provide when placing an order to ship the product and to confirm delivery, to improve your shopping experience, help target or suggest products for you, and/or to help analyze and improve our Website’s overall performance.

If you contact us, we retain copies of your email correspondence and use return email addresses to answer the email received. Such addresses are not used for any other purpose and are not shared with outside parties.

We may post a product review or other content, including social media posts associated with hashtags related to BEYOND, that you submit. See our Terms of Use for more information.

We also use the information to:

  • Improve or create services and products.
  • Streamline checkouts.
  • Conduct analytics.
  • Connect with you, including addressing your requests, inquiries, issues, or feedback.
  • Market our products or services.
  • Market the products or services of our business partners.
  • Find and prevent malicious, deceptive, fraudulent, or illegal activity.
  • Find and prevent security incidents.
  • Enforce our policies and agreements.
  • Debug, find, and fix errors that impair our website and services.
  • Comply with legal or regulatory obligations.
  • Establish or exercise our rights.
  • Defend against legal claims.
  • Manage our relationships.
  • For other reasons with your consent.

Email/Text Marketing

We will occasionally send out promotional emails to our previous purchasers relating to sweepstakes and catalog and email signups. You may sign up to receive emails from us by providing an email address during checkout at any of our retail stores or by signing up within your account. If you no longer wish to receive email marketing communications from us, you may opt out of receiving marketing-related emails by using the unsubscribe method provided in our communications.

You may also choose to participate in certain text or SMS/MMS marketing. If you opt in to such marketing, we may collect and use certain personal information, including phone number, email, product browsing behavior, purchase behavior, device type, cellular carrier, and location to contact you and provide you marketing communications or promotions. View additional SMS terms at: SMS Terms & Conditions.

How We Disclose Your Personal Information

In addition to the specific situations discussed elsewhere in this Policy we may share personal information in the following situations:

Service Providers and Contractors

We may disclose your personal information with our vendors, subsidiaries, partners, and third-party independent contractors for purposes of performing functions on behalf of us, providing you with product offers, marketing or promotional materials, and tracking information generated through our Website or social media sites. Our vendors, partners and third-party independent contractors are obligated contractually not to use or share your personal information for unauthorized purposes. We may also share your personal information with professional service providers, such as auditors or legal counsel.

Outside Parties

We disclose Personal Information to third parties we work with who help us gather information from you and communicate with you including entities that provide sweepstakes/contests sponsorship, social media companies, companies providing data analytics, targeted advertising, or online behavioral marketing services. We may share product reviews that you submit with our authorized dealers solely for informational and promotional purposes.

Legal Obligations

We may disclose personal information to outside parties if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; to identify, contact or bring legal action against someone who may be causing injury to or interfering with our rights or property; to support any actual or threatened claim, defense or declaration; to enforce the Terms of Use of our Website; to prevent imminent physical harm; or in connection with disciplinary actions/investigations.

Sale or Corporate Restructuring

We may disclose Personal Information to third parties in connection with the sale, assignment or other transfer of the business of our website or the sale, assignment, merger, reorganization or other transfer of our brand or company.

Other Disclosures with Your Consent

We may share your personal information with third parties when you consent or direct us to.

Retention of Data

We will retain your personal information for as long as it is necessary for the purposes described in this Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Intended Audience of Website; Children

We do not knowingly collect information from minors in the United States or elsewhere with or without the consent of their parents or guardians. Children under the age of 18 are not eligible to use the Website unsupervised, and we ask that children do not submit any personal information to us. If you are not 18 or older, you should not visit or use our Website or social media accounts.

Our Commitment to Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place and maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect.

While we use reasonable efforts to protect personal information, we cannot guarantee its security. If we are required to inform you about a security incident, we will do so electronically, in writing, or by phone, as the law permits.

Some of our websites permit you to create an account. You are responsible for selecting a unique and complex password and keeping it confidential. You are responsible for any access to or use of your account by someone who has obtained your password, whether or not you approved of such access or use. Notify us of unauthorized use of your password or account immediately.

External Links

We may make available third party applications through our Website and social media applications for your use. Links to such applications, any other websites included in this Site or links on our social media accounts operate with privacy policies beyond our control. Unless otherwise indicated, once you have left our Site or our social media account, all use of information you provide is governed by the privacy policy of the other website’s or social media account’s operators.

International Users and Data Transfers

The data we collect or process from the Website will be stored in the United States of America.

As such, we take considerable measures to comply with the legal requirements and safeguards set forth by the General Data Protection Regulation (“GDPR”) and other applicable legal requirements required for cross-border collection, use, and retention of personal information from the European Economic Area (“EEA”), Switzerland, or the United Kingdom.

Purchases made through our website by customers with shipping locations outside of the United States are processed through a third-party, i-Parcel LLC (“i-Parcel”), and not through Beyond. Personal information that you provide in connection with any Website purchase is provided directly to i-Parcel, not to Beyond, although i-Parcel may share this information with us if necessary. For more information on i-Parcel’s privacy policies and terms of use, click here.

How to Contact Us

Should you have other questions or concerns about this Policy, please call us at 206.767.0307, or send us an email inquiry to aa connect@beyondclothing.com

Please visit the page, Accessibility to Our Website for Customers with Disabilities, if you desire additional assistance accessing or reviewing these policies.

Changes to This Policy

We may modify the terms of this Policy at any time, by posting the revised Policy on this page. We recommend that you check this page for updates when you visit our Website to ensure you are aware of and understand our current Policy. If we make a material change to this Policy regarding how we use or collect your personal information, we may post a notice to this page or send an email describing the changes.

Additional Information for U.S. Residents

This part of the Policy provides additional information to U.S. residents in certain states where we are subject to state privacy laws. If you are not a U.S. resident in those states, this part does not apply to you.

Information Collected

Within the past 12 months, we have collected the categories of personal information about U.S. consumers. We do not collect or process sensitive personal information as defined by applicable laws. We do not “sell” your personal data for money.

Category of Personal Data Disclosures for a Business Purpose Sharing for Targeted Advertising
Identifiers – this may include things like name, alias, postal address, unique personal identifier, online identifier, email address, or account name. Affiliates or subsidiaries; business partners; data analytics providers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations; social networks. Advertising networks.
Financial Information – this may include bank account number, credit card number, debit card number, and other financial information. Affiliates or subsidiaries; payment processors and financial institutions; professional services organizations. N/A.
Commercial information – this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Affiliates or subsidiaries; business partners; data analytics providers; internet service providers; joint marketing partners; operating systems and platforms; other service providers; payment processors and financial institutions; professional services organizations; social networks. Advertising networks.
Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, app, or ad. Affiliates or subsidiaries; business partners; data analytics providers; internet service providers; joint marketing partners. Advertising networks.
Inferences drawn from any of the information listed above Affiliates or subsidiaries; business partners; data analytics providers; internet service providers; joint marketing partners. N/A.
Additional categories of personal data described in the California Customer Records statute – this may include signature, physical characteristics or description, insurance policy number. Affiliates or subsidiaries; business partners; other service providers; payment processors and financial institutions; professional services organizations. N/A.

We collect information you submit to Beyond Clothing, including customer email addresses. This information is jointly owned with Beyond and is jointly accessible by 5.11 to communicate with you, including for purposes of marketing communications. This jointly owned information is exclusive to Beyond and 5.11 and is not shared with other third parties. Because Beyond jointly owns this information with 5.11, we do not consider 5.11’s access to it to be a “sale” or “share” of data between Beyond and 5.11 under applicable laws. You can unsubscribe from marketing communications by clicking on the “unsubscribe” link in the email.

Your Choices

Some states give you the right to make the following choices:

  • Access. You may request access to your personal information or confirmation that we have personal information about you.
  • Delete. You may request the deletion of your personal information provided by or obtained about you.
  • Correct. You may request that we rectify inaccurate information about you.
  • Opt-Out of Data Processing for Targeted Advertising. You may opt out of online targeted advertising by clicking the “Do Not Share” link on our homepage. We honor opt-out preference signals that you enable, including a Global Privacy Control.
  • California Shine the Light Disclosure Information. If you would like more information on the categories of personal information shared with third parties or affiliates for direct marketing, please submit a written request using the contact information above.

To make a request for any of the information set forth above, please submit a verifiable consumer request pursuant to the instructions below. The request must provide sufficient information to allow us to verify that you are the person about whom the personal information was collected, sold, shared, or disclosed and must contain sufficient detail to allow us to properly understand, evaluate and respond to your request.

You may make a request the following ways:

Once we receive your request, we will begin the process to verify that you are the person that is the subject of the request. The Verification Process consists of matching identifying information provided by you with the information we have about you in our records. You will be asked to provide us with two or three pieces of information that will help us to verify your identification.

We will review all information provided by you to us, to determine whether we can respond to your request. We will inform you of our decision to deny or grant your request.

For any requests to Know, you may make such requests twice within a 12-month period.

We will not discriminate against individuals who exercise a privacy right.

Authorized Agent Information

In some circumstances, you may designate an authorized agent to make a request on your behalf. Authorized agents can make requests by emailing us at connect@beyondclothing.com . We will require authorized agents to provide proof of the consumer’s identity and proof of designation as an authorized agent.

We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent.

Notice of Financial Incentive

From time to time, BEYOND may provide financial incentives to consumers who elect to participate in discount programs, sweepstakes, contests and other promotions, in exchange for allowing us to collect and retain certain personal information, such as identifiers and commercial information. These incentives may result in differences in the prices of our products offered to consumers. We do not assign a monetary value to the data we collect. Based on our reasonable estimate, the value of your personal data to us is related to the value of the free or discounted products or services you get when you redeem points or other type of credits.

Participation in any financial incentive program is entirely optional and participants may withdraw from the program at any time. To opt out of the program and forgo any ongoing incentives, please fill out a Request to Opt-Out of Incentive request here or contact us at  connect@beyondclothing.com or 206.767.0307.