BEYOND Privacy Policy

Last Updated: May 31, 2022


If you are a California or Nevada resident, please see the following state-specific privacy sections of this Policy:


Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online and offline information practices and the choices you can make about the way your information is collected and used (collectively, the “Policy”). To make this Policy easy to find, we make it available on our homepage and at every point where personally-identifiable information might be requested. Throughout this Policy, “we”, “us”, and “our” refers to BEYOND, Inc. and its parents, subsidiaries, and its affiliated entities, and “Website” refers to and the sites found on the Internet, including mobile versions of those sites.


We may collect personal data from customers both online and offline. Online, we may collect information through the Website, an affiliated site (such as a promotional microsite linked to our site), a BEYOND page on a community website (such as Facebook or the like), when you interact with us through email, text messages, or mobile applications, or through similar online avenues. On some pages, you may order products, make requests, submit product reviews, and register to receive materials or information and this information may also be collected. Offline, we may collect information through our sales associates at retail locations (such as email addresses for the purposes of sending electronic receipts). Our Policy applies to all information collected by or submitted to the Website, BEYOND, or its employees as described herein.

The types of personal information collected include personal identifiers, financial and commercial information, and internet and device information, including, without limitation, your name, address, email address, phone number, and credit/debit card information. We may collect information about your browsing history, search history, purchase behavior, IP address, device type, cellular carrier, location information, and other information regarding your interaction with a particular website, application, or advertisement, including the Website, when and after you use the Website.

On some pages, you may submit information about other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient’s address. In this circumstance, the types of personal information collected relating to the recipient include their name, shipping address, and phone number.

We may combine information you give us with other information from BEYOND sources or transactions, including without limitation BEYOND Stores, direct mail, catalogs, events, and automatic data collection sources. We may also combine that information with data that is publicly available and/or data from third parties.


Cookies (browser cookies)  Our Website uses “cookie” technology to improve the quality of your experience. A cookie is a small file that is placed onto an Internet user's web browser or device and is used to remember and/or obtain information about the user. Cookies store information that a website may need in order to personalize your experience and gather website statistical data. Any time you visit our Website to browse or to read or download information, we collect and store the name of the domain and host from which you access the Internet (for example,,, etc.); the Internet protocol address of the computer you are using; the browser software you use and your operating system; the date and time you access our Website; and the Internet address of the website from which you linked directly to our Website. We use this information to measure the number of visitors to areas of our Website, and to help us make our Website more useful and interesting to our visitors. We use information from cookies in the aggregate to analyze for trends and statistics, and then discard it.

To find more information about cookies and for instructions on how to disable them please visit or visit the help section of your browser.  Most browsers are initially set to allow cookies, but also offer the option to restrict cookies or warn you of their use.  By disabling cookies, you won’t be able to enjoy the convenience provided by our customization.

Flash Cookies   Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.

Web Beacons   Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that enable us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We may also use technologies to collect information about your online activities over time and across third party websites or other online services (e.g., behavioral tracking). Because there are not yet common industry-accepted “do-not-track” standards and systems, our Website does not respond to “do-not-track” signals.


We use the information you provide (about you or someone else) when placing an order to ship the product and to confirm delivery, to improve your shopping experience, help target or suggest products for you, and/or to help analyze and improve our Website’s overall performance.

If you contact us, we retain copies of your email correspondence and use return e-mail addresses to answer the e-mail received. Such addresses are not used for any other purpose and are not shared with outside parties.

We may post a product review or other content (including social media posts associated with hashtags related to BEYOND) that you submit, although we reserve the right to not post such content if we, in our sole discretion, deem the content inappropriate. See our Terms of Use for more information.  For more detail about how information is collected and used, see Annex 1 below.


We will occasionally send out promotional e-mails to our previous purchasers relating to sweepstakes and catalog and e-mail signups. You may opt-in to receive e-mails from us by providing an email address during checkout at any BEYOND-owned retail store or by signing up within your Registered Customer Account. If you no longer wish to receive email marketing communications from us, you may opt-out of receiving marketing-related emails by using the unsubscribe method provided in our communications (e.g., by clicking on the “unsubscribe” link in the email to unsubscribe). Please note that unsubscribing from our promotional material will not prevent us from contacting you for other reasons, such as responses to customer service inquiries, or information about a community or plan type for which you have expressed interest in.

You may also choose to participate in certain text or SMS/MMS marketing.  If you opt in to such marketing, we may collect and use certain personal information, including phone number, email, product browsing behavior, purchase behavior, device type, cellular carrier, and location to contact you and provide you marketing communications or promotions. View additional SMS terms.




We and/or third parties including advertising companies, social networking sites, business partners and service providers on our behalf, may use cookies, web beacons, pixels and other similar technology, to collect personal information for the purposes described in this Privacy Policy including targeted advertising, marketing, analytics, and monitoring performance and improvement of our Website (traffic, errors, page load time, popular pages, etc.).

You can opt out of  remarketing and targeted advertising as follows. 


Google Analytics and Facebook Pixel.  We use Google Analytics and Facebook Pixel to understand how our website, services, and products perform, how you use them, and to serve you with ads on third-party websites and social networking sites like Facebook.  To learn more about how Google processes your data, please visit:  To opt out of Google Analytics, please install the Google Analytics Opt-out Browser Add-on by visiting:  To learn more about how Facebook uses your data, please visit:

Universal Opt-out. You can also opt out from companies like Google, Facebook and other participating companies through the Digital Advertising Alliance in the USA:  You can also opt out of participating companies from the European Interactive Digital Advertising Alliance in Europe:, or opt out using your mobile device settings.


We may share your personal information with our vendors, subsidiaries, partners, and third-party independent contractors for purposes of: (1) performing functions on behalf of us, such as processing credit card transactions; (2) providing you with product offers, marketing or promotional materials through phone, text, or electronic and/or postal mail; and (3) tracking information generated through our Website or social media sites. Our vendors, partners and third-party independent contractors are obligated contractually not to use or share your personal information for unauthorized purposes.

We also may disclose your personal information: (1) to comply with a court order, subpoena, search warrant, or other legal process; (2) to comply with legal, regulatory, or administrative requirements of any governmental authorities; (3) to protect and defend us, our subsidiaries and affiliates, and their officers, directors, employees, attorneys, agents, contractors, and partners, in connection with any legal action, claim, or dispute; (4) to enforce the Terms of Use of our Website; (5) to prevent imminent physical harm; and (6) in the event that we find that your actions on our Website violate any laws, our Terms of Use, or any of our usage guidelines for specific products or services. We also reserve the right to transfer your personal information to a third party in the event of a transfer of all or substantially all of our assets or business, provided that the third party agrees to adhere to the terms of this Policy.

We may share product reviews that you submit with our authorized dealers solely for informational and promotional purposes. If our information practices change at some time in the future we will post the policy changes to our Website. If you are concerned about how your information is used, you should check back at our Website periodically.

Finally, we never use or share the personally-identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.


By creating a Registered Customer Account on the Website, you will be able to store certain personal information to assist your online shopping experience, such as shipping addresses, email addresses and billing information. Accounts are completely optional and provided for your shopping convenience. If you do not wish to set-up an account, you can proceed to checkout as a “Guest.”

You may access and edit any personally-identifiable information maintained within your account at any time. To do so, simply login using your email address and secured password and navigate through the information tabs on the left-hand side of your Account Dashboard. We use this procedure to better safeguard your information.

You may also subscribe to receive our free newsletter, e-mail promotions, and other updates by checking the box at the time of checkout or account registration. If you wish to unsubscribe from our e-mail list, you will need to do so by clicking on the unsubscribe link at the bottom of our marketing e-mails, or by updating your “Newsletter Subscription” status within your account.


We will retain your personal information as long as it is necessary for the purposes described in this Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.


To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place and maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect. The transmission of information via the internet is not completely secure. Although we strive to protect your personal information in accordance with this Policy, we will not be liable for disclosure of personal information obtained due to errors in transmission or security breaches.

CHILDREN’S PRIVACY; coppa compliance:

We are in compliance with the requirements of the Children's Online Privacy Protection Act (“COPPA”).  We do not knowingly collect information from minors in the United States or elsewhere with or without the consent of their parents or guardians.  Children (under the age of 18) are not eligible to use the Website unsupervised, and we ask that children do not submit any personal information to us. If you are not 18 or older, you should not visit or use our Website or social media accounts.  If you become aware that a minor has provided us with personal information without appropriate consent, then please contact us using the details below so that we can take the appropriate steps in accordance with our legal obligations and this Policy. 


We contract with a third party to maintain and host our Website. Therefore, any information you submit, including personal information, will be placed and stored on a computer server maintained by this third-party host. The third party has agreed to implement technology and security features and strict policy guidelines to safeguard the privacy of your personal information from unauthorized access or improper use.


The data we collect or process from the Website will be stored in the United States of America. As such, we take considerable measures to comply with the legal requirements and safeguards set forth by the General Data Protection Regulation (“GDPR”) and other applicable legal requirements required for cross-border collection, use, and retention of personal information from the European Economic Area (“EEA”), Switzerland, or the United Kingdom. If you are located in the EEA, Switzerland, or United Kingdom, please refer to the Region-Specific Data Privacy Terms. If you are an authorized BEYOND dealer or distributor, please here to learn more about our collection of company data.

  1. Purchases made through our website by customers with shipping locations outside of the United States are processed through a third-party, i-Parcel LLC (“i-Parcel”), and not through BEYOND. Personal information that you provide in connection with any Website purchase is provided directly to i-Parcel, not to BEYOND, although i-Parcel may share this information with us if necessary. For more information on i-Parcel’s privacy policies and terms of use,  click here.


Should you have other questions or concerns about this Policy, please call us at (206) 767-0307 or send us an email inquiry to
Please visit the page, Accessibility to our Website for Customers with Disabilities, if you desire additional assistance accessing or reviewing these policies.


This Policy is effective as of Nov 12, 2021. We reserve the right to modify the terms of this Policy at any time and in our sole discretion, by posting the revised Policy on this page. We recommend that you check this page for updates when you visit our Website to ensure you are aware of and understand our current Policy. If we make a material change to this Policy regarding how we use or collect your personal data, we may post a notice to this page or send an email describing the changes. YOUR CONTINUED USE OF OUR WEBSITE FOLLOWING OUR POSTING OF A CHANGE NOTICE WILL CONSTITUTE BINDING ACCEPTANCE OF THOSE CHANGES.


Effective Date: October 1, 2019
Last Reviewed: September 26, 2019

This Privacy Notice for Nevada Residents supplements the information contained in BEYOND's terms and applies solely to visitors, users, and others who reside in the State of Nevada ("consumers" or "you").

Our Website collects information that identifies, relates to, describes, references, is reasonably capable of being associated with a particular consumer or device ("personal information").  The categories of personal information our Website has collected from its consumers within the last twelve (12) months, including from those in Nevada, include:

  • first and last name;
    • home or other physical address, including the street name and city or town;
    • email address;
    • telephone number;
    • an identifier that allows a specific person to be contacted either physically or online; and
    • other information collected from the person through the Internet website or online service of the operator and maintained by the operator in combination with an identifier in a form that makes the information personally identifiable, such as birthdate and geolocation data.

BEYOND respects your data rights and does not currently sell any of your data.  We don't anticipate that changing, but you may opt out of any such future sale of your data by clicking here.

BEYOND’s overall privacy and security terms, apply in equal force to Nevada residents except as explicitly noted above. If we make a material change to our Policy regarding how we use or collect your personal data, we will post a notice to this page or send an email describing the changes.



CALIFORNIA CONSUMERS ONLY:  Your California Privacy Rights

The purpose of this section is to inform California residents from whom we may collect Personal Information about certain rights California affords to its residents with respect to personal information.


You have the right to request that we disclose to you the following information about Personal Information we collect from you:

  • categories of Personal Information collected;
  • categories of sources of Personal Information collected;
  • the business or commercial purpose for collecting or selling Personal Information;
  • the categories of third parties with whom we share Personal Information; and
  • the specific pieces of Personal Information we have collected about you over the past 12 months.

You also have a right to know if we have sold or disclosed your Personal Information for a business purpose over the past 12 months and, if so, the categories of Personal Information sold or disclosed and the categories of third parties to whom the Personal Information was sold or disclosed, along with the business or commercial purpose for which the Personal Information was sold or disclosed.

Requests to Know

To make a request for any of the information set forth above (a “Request to Know”), please submit a verifiable consumer request pursuant to the instructions below. You may only make a Request to Know twice within a 12-month period.  We will acknowledge your Request to Know within 10 business days and will attempt to respond substantively within 45-90 days.

The Request to Know must provide sufficient information to allow us to verify that you are the person about whom the personal information was collected, sold or disclosed and must contain sufficient detail to allow us to properly understand, evaluate and respond to your request.  If we cannot verify your identity, we will not be able to respond to your request.

You can make a Request to Know the Personal Information we have about you in the following ways:

    • Fill out this form to submit a request.
    • You may make a request here:

Once we receive your Request to Know, we will begin the process to verify that you are the person that is the subject of the request (the “Verification Process”).  The Verification Process consists of matching identifying information provided by you with the information we have about you in our records. You will be asked to provide us with two or three pieces of information that will help us to verify your identification.

Information Collected

Within the past 12 months, we have collected the  categories of personal information about California consumers as described in this Policy in the section labelled "Information Collection and Use of Information." To review these categories click here: Annex 1.

Information Sold or Disclosed

We have/have not sold any personal information to third parties in the preceding 12 months.For information regarding the categories of third parties with whom we have disclosed these categories of personal information for a business purpose in the preceding 12 months, please review Annex 1.

We do not knowingly sell the personal information of minors under 16 years of age.


As explained in our "Automatic Data Collection" section under subsection “Cookies,”  you can opt out of cookies using your browser. 

Please Note:

  • Opt-outs are device and browser based. You must opt out on each device and each browser where you want your choice to apply.
  • Opt-outs maybe stored via cookies. If you clear cookies, your opt-out may no longer be valid and you must opt out again where you want your choices to apply.
  • We may still share your information with our service providers that help us perform functions that are necessary for our business such as vendors that host our Website, analytics processors, etc. These entities are contractually obligated to keep this information confidential and not use it for any purpose other than for the services they provide to our business.

You may still receive ads from us that are not tailored to your interests. 


You have the right to request the deletion of your Personal Information collected or maintained by us (“Request to Delete”), subject to certain exceptions permitted by law.

To make a Request to Delete, please submit a verifiable consumer request pursuant to the instructions below. We will acknowledge your Request to Delete within 10 business days and will attempt to respond substantively within 45-90 days.

A Request to Delete requires two steps: 1) making the Request to Delete and 2) confirming that you want your information to be deleted.

You can make a Request to Delete in the following ways:

    • You may make a request here:

Once we receive your request to delete, we will need to verify that you are the person that is the subject of the request (the “Verification Process”). The Verification Process consists of matching identifying information provided by you with the information we have about you in our records. If we cannot verify your identity, we will not be able to respond to your request.  If the information requested to be deleted is necessary for us to maintain, we will not be able to comply with your request and will notify you this is the case.      


We will retain correspondence, documents and information related to any Request to Know, Request to Delete, or Request to Opt-Out for 24 months  as required by law.


You have the right to opt out of the sale of your information. We do not sell your personal information. 


You have the right not to receive discriminatory treatment for exercising your privacy rights conferred by the California Consumer Privacy Act, including by exercising the rights specified herein.


You may designate an authorized agent to make a request on your behalf under the California Consumer Privacy Act.

Authorized agents can make requests under the California Consumer Privacy Act by emailing us at email address: We will require authorized agents to provide proof of the consumer’s identity and proof of designation as an the authorized agent. We may also require that a consumer verify his or her own identity directly with us before we respond to an authorized agent’s request.

We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent.

California Do Not Track Notice: Because there are not yet common, industry accepted “do not track” standards and systems, our website does not respond to Do Not Track signals.  In addition, we may allow third parties to collect personal information from your activity on our website, as described in the “Information Collection and Use” section above and as described in Annex 1 below.


From time to time, 5.11 may provide financial incentives to consumers who elect to participate in these programs and, in connection with such programs, allow us to collect and retain certain personal information, such as Identifiers (e.g., your name, email address, or phone number), and Commercial Information (e.g., your purchase history). These incentives may result in differences in the prices of our products offered to consumers (e.g., discounts and other promotions). For example, the financial incentives we may provide include discounts based upon purchase activity other periodic discounts for promotional purposes.

The material aspects of any financial incentive will be explained and described in its program terms or in the details of the incentive offer.

Participation in any financial incentive program is entirely optional and participants may withdraw from the program at any time. To opt-out of the program and forgo any ongoing incentives, please follow the instructions in the program’s terms and conditions, or contact us using the contact information below.

Each financial incentive or price or service difference related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer itself and the anticipated revenue generation that may be realized by rewarding brand loyalty and repeat purchases.


For information and questions about the use of your personal information or this California Consumer Privacy Section or your rights under California law, you may contact us by sending an email to or by calling (206) 767-0307.

Changes to This Privacy Policy

This  Policy may be revised from time to time for any reason.  If this Policy changes, the revised policy will include a new effective date, and we will notify you of such changes by posting the revised policy on this page.  Be sure to check the Policy whenever you submit personal information to us.




Annex 1


Sources of Information

Category and Types of Information we collect

How we use it

Third parties with whom we may share this information

You when you visit our Website (including your online activities on our Website), subscribe to receiving communications from us, engage with us on social media, communicate with us via phone, email or other contact method or otherwise interact with us including through marketing communications.

We may also collect information from third-party sources, such as our business partners, social media companies like Google and Facebook, third-party service providers, opt-in lists, publicly available data, consumer reporting agencies, other companies and referrals.

Identifiers - name, email address, company name,  telephone number, financial information including credit card or debit numbers, contact preference.

Commercial Information – services purchased, considered, reviewed or other, consuming habits

To provide you with our Website

To respond to your requests;

Provide products that you have ordered;

To process your order transactions and contact you regarding your order;

To allow you to post information and other content online;

To improve our products and Website;

To deliver targeted marketing, service updates, and promotional offers based on your communication preferences;

To follow up with you after you have communicated with us or submitted information to us;

To send promotional communications or offers, including social media giveaways (unless you have requested that we not send such communications);

For marketing, research and legal purposes and other purposes (including, without limitation, call center recordings);

To address your interests and concerns;

To prevent, detect, mitigate, and investigate fraud, security breaches, potentially prohibited or illegal activities; and

As otherwise specified in this Privacy Policy and/or at the point of Personal Information collection.

Service providers, and contractors that we use to support our business and operations (e.g. vendors hosting or operating our Website, data-storage vendors, delivery vendors, entities that deliver communications, including marketing and promotion communications or services, on our behalf, and fraud detection service providers);

Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests;

Third-party advertisers or sponsors of contests, sweepstakes, discounts, and promotions that you enter into on the Website or social media sites.



Your computer or mobile device, through your online activities and interactions with us, including, without limitation, your online activity on our Website, and social media channels, your use of our services, and through third-party sources.

We may also collect information from third-party sources, such as our business partners, social media companies like Google and Facebook, third-party service providers, publicly available data, consumer reporting agencies, other companies and referrals.

Internet/Network Activity – IP address, your device information, domain name, browser type and operating system, cellular carrier, webpages viewed before and after visiting our Website, time spent on webpages, links clicks, purchase behavior, pages viewed within Website, transactions entered into, site-navigation patterns, and location information.


To provide, maintain administer and expand our Website and services;

Analyze and track usage of our Website, communications, and social media accounts;

Determine the popularity of our Website, services, products and social media accounts;

To better understand how you use our Website, services, and products;

To develop new products and service offerings;

To enhance, modify, or improve our business, Website, services and products;

For records, other marketing, research, legal, and other business purposes;

To comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies.

Service providers, and contractors that we use to support our business and operations (e.g. vendors hosting or operating our Website, data-storage vendors, customer service centers, entities that deliver communications, including marketing and promotion communications or services,  on our behalf, and fraud detection service providers);

Third party companies that provide us with data analytics, data research, analyzing website metrics, targeted advertising, marketing, and behavioral remarketing including social media companies such as Google and Facebook;

Third parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; and

An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Stamen or its affiliates including any negotiation thereof.

You when you visit a retail location.

Identifiers - name, email address, company name,  telephone number, financial information including credit card or debit numbers, contact preference.

To send electronic receipts.